About us

Welcome to Lost in Reverie! I'm Ashleen Emily, the founder and creative mind behind this venture. At 30, I embarked on a journey to turn my passion for fashion into a reality.

My path to entrepreneurship wasn't always straightforward. It wasn't until I was diagnosed with ADHD at 29 that I truly understood my unique perspective and how it could fuel my creativity and drive. Armed with newfound clarity and determination, I decided to pursue my long-held dream of starting a female small business in the fashion industry.

For me, fashion isn't just about clothing; it's a form of self-expression, empowerment, and celebration of individuality. That's why each piece you'll find here at Lost in Reverie is carefully curated to reflect these values. From trendy ensembles to timeless classics, my goal is to offer you a curated collection that inspires confidence and authenticity.

Beyond the garments, I hope to create a community where women can connect, support each other, and embrace their unique journeys. Whether you're here to shop or simply to explore, I'm thrilled to have you join me on this adventure.

Thank you for being a part of the Lost in Reverie family!

With love,

Ashleen Emily